Faber-Castell possesses one of the strongest identities in its sector, evoking an emotional connection that spans generations. The design concept features an eye-catching vehicle shape: the structure replicates a large bus or van in a vibrant red—mirroring the brand's own signature color. The display utilizes a highly organized, multi-level layout that draws shoppers in with an irresistible mosaic of colors.

– A spacious, illuminated compartment with a glass front on the left side showcases rows of pens, pencils, markers, and coloring kits in transparent packaging. The “cab” area and upper shelves hold product assortments in boxes as well as items in hanging packaging and a Lower front shelves and angled baskets display notebooks, sets, and smaller items, ensuring easy visibility and quick access for immediate purchase.

Functional retail features: Integrated lighting (a bright white light panel inside the main compartment) enhances product visibility; open shelves and baskets allow customers to see and touch the merchandise; and the sturdy, freestanding structure fits perfectly in high-traffic aisles while maintaining the fun “vehicle” aesthetic.

Product-focused design: Ideal for pencils, pens, markers, and coloring supplies—the very categories on display—it is perfect for stationery, toy, or back-to-school sections, where its visual appeal drives impulse purchases, particularly among families and children.

In short, the project successfully combines branding, a playful spirit, and practical product presentation to create a compelling, high-impact retail display. Faber-Castell also commissioned id2 creative to conduct studies for permanent spaces that would invite children to use their products creatively.