This was a very special project for the team because we are obsessed with the product. Anyone visiting our office will notice—among other quirks—an extensive LEGO collection displayed across our furniture. We can say that the work was not only effortless to execute but also incredibly enjoyable. We simply scaled up something we do all the time—building with LEGO—to a size twenty times larger than usual. Id2 Creative had previously worked with the LEGO aesthetic for the now-defunct MTV magazine, creating photographic models using the bricks, and we frequently use LEGO mock-ups during the project development process.

Beyond the usual challenges—such as deadlines, costs, and logistics—the main hurdles here were ensuring the displays and dioramas were functional, fully utilizing the spaces created based on LEGO brick proportions, and finding a supplier who understood that the design finish required the exact qualities of the original bricks.